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Google tries to send Apple an RCS message with Drake’s ‘Texts Go Green’

For the reason that begin of the 12 months, Google has tried to publicly strain Apple into adopting the GSMA’s RCS messaging protocol. The search big’s marketing campaign has concerned every part from at I/O 2022 to lengthy from the pinnacle of Android. Now the feud has expanded to incorporate .

In a tweet noticed by , the Android Twitter account an “unofficial lyric explainer video” for “Texts Go Inexperienced,” the third tune from the rapper’s newest album. The tune options Drake singing a few poisonous relationship. Each the title and refrain of “Texts Go Inexperienced” check with what occurs when an iPhone person blocks somebody from contacting them by way of iMessage. The service defaults to SMS and the blacklisted particular person will lose all the advantages of iMessage, together with learn receipts if the opposite individual had them enabled beforehand.

Calling the tune “an actual banger,” Google says the “phenomenon” of inexperienced textual content bubbles is “fairly tough” for each non-iPhone customers and anybody who will get blocked. “If just some tremendous gifted engineering staff at Apple would repair this,” the corporate says within the video. “As a result of this can be a downside solely Apple can repair. They simply need to undertake RCS, really.”

The irony of Google’s video is that doesn’t precisely clarify the which means of “Texts Go Inexperienced.” Within the context of the tune, iMessage’s incompatibility with RCS is a consolation for Drake. “Texts go inexperienced, it hits somewhat completely different, do not it?” he sings. “Know you miss the times once I was grippin’ on it / Know you are in a home tonight simply thinkin’ on it / I moved on so way back.”

However, hey, no matter it takes for Apple to undertake RCS, proper?

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