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Instagram is testing a new full-screen TikTok-like feed

Instagram is testing a brand new full-screen model of Instagram’s feed that might make scrolling by means of posts appear and feel much more like TikTok. Mark Zuckerberg shared a preview of the check on his Instagram Story, saying that the brand new look can be obtainable to some individuals “quickly.”

The app started testing a model of a “full-screen” feed final month, however in that check feed posts didn’t really take up all the display of the app. However with the newest model shared by Zuckerberg, posts lengthen all the way in which to the highest of the display, a lot as they do on TikTok. The brand new look additionally tweaks the shortcuts for accessing your inbox and creating new posts.

Although nonetheless an experiment, the brand new look is in-line with Meta’s acknowledged want to make competing with TikTok a prime precedence. On instagram, that’s meant inserting extra Reels and “instructed” content material into customers feed, in addition to emphasizing video greater than static photos. “Pictures are nonetheless an necessary a part of Instagram, and we’re engaged on methods to enhance the way in which they present up in a full-screen Feed too,” Zuckerberg wrote.

Meta can also be planning a significant revamp of Fb’s app that might insert extra “really useful” content material in customers’ feeds, somewhat than posts from mates and pages they comply with. Zuckerberg has stated the modifications are a part of broader pivot towards AI-driven suggestions somewhat than merely counting on customers present social graphs.

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