Earlier within the week, Sony introduced their plans to carry their vampire/superhero-ish film Morbius again into theaters this weekend. The movie—which, in case you’ve forgotten, solely got here out like two months in the past—starred Jared Leto because the titular Physician Michael Morbius and was truthfully nothing to jot down dwelling about. Certainly worse superhero films exist, however higher ones additionally do as effectively, and the field workplace mirrored that fairly handily on the time. However the movie’s develop into a meme on Twitter in latest weeks, and that meme is sadly now ruined, as a result of Leto and Sony have each tried to get in on the joke.
On Friday, Leto posted a video of himself wanting over a script. After pretending to cover it from the digicam particular person, the title web page is proven: Morbius 2: It’s Morbin’ Time, written by Bartholomew Cubbins. “It’s Morbin’ Time,” should you’re not conscious, has develop into the memetic phrase used every time the movie’s been introduced up on social media. It, together with the movie having a tie-in game on final and current-gen consoles, are two of the larger memes regarding the movie, and the phrase is truthfully fairly enjoyable to say in a specific approach.
Leto’s video, nonetheless, isn’t notably humorous. Partially it’s the buildup; if he’d possibly accomplished a tweet earlier than Sony’s official affirmation of the film coming again to theaters, then the video, maybe it might’ve been chuckle worthy. Heck, if he simply did some additional VO for a trailer, that would’ve been delightfully absurd. However the larger difficulty is that it’s attempting to be in on the joke in a really “dad utilizing slang he heard from his children” approach. It’d have been simply as cringe if he posted his personal Morbius fancam. (The film’s Twitter does a bit of little bit of a greater job at being self-aware, although.)
Not often are memes nonetheless humorous after the topic itself tries to acknowledge them. That is at all times what makes Sony’s determination to re-release the movie all of the more odd, if not Morbi(us)dly fascinating. Sony could know they’re being made enjoyable of and swinging for the fences anyway, or they don’t. Both state of affairs is equally humorous, however we’ll see how that finally ends up working of their favor once we get field workplace studies. Till then, it’s sadly not Morbin’ time. It was good whereas it lasted.
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[Correction: 12:12 PM ET: This post previously said that the film was coming to theaters again on July 1. Not true! It’s actually being re-released right now, and has been changed to reflect that.]
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