Barack and Michelle Obama are heading to Audible. On Tuesday, the Amazon-owned firm an unique multiyear first-look manufacturing cope with the previous first couple’s Greater Floor media firm.
The deal comes after it got here out that the Obamas and Spotify had determined to not prolong their unique podcast partnership past the tip of 2022. In line with a Bloomberg report , the household needed an settlement that will see their content material distributed extensively throughout varied platforms, and that’s what this cope with Audible will enable the Obamas to do. It can additionally let the couple take a extra behind-the-scenes function in future productions, a request that Spotify reportedly met with pushback when it got here to their current negotiations.
“At Greater Floor, we’ve at all times sought to raise up voices that need to be heard — and Audible is invested in realizing that imaginative and prescient alongside us,” former President Obama stated. “I’m trying ahead to partnering with them to inform tales that not solely entertain but in addition encourage.”
Audible didn’t disclose the monetary phrases of its settlement with Greater Floor. The Obamas’ earlier cope with Spotify was rumored to be value round . That partnership produced with Barack Obama and Bruce Springsteen, in addition to The Michelle Obama Podcast. The latter was among the many hottest unique podcasts Spotify launched in 2020.
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